Pauls launches ‘interactive’ yogurt packaging for kids
date:May 05, 2014
Dairy manufacturer Pauls has launched an augmented reality yoghurt packaging along with its new Scooby-Doo yoghurt snack for children.

The interactive snack pack features augmented reality technology that brings the packagings Scooby-Doo characters to life.

The yoghurt packaging includes a code for parents to assist their children in scanning with a smart phone or tablet, allowing them to download and enjoy a Scooby-Doo activity.

The activities include a game that allows players to take contr
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