date:May 05, 2014
ys out of supermarket price wars
IBISWorld said the fact that Woolworths and Wesfarmers had both kept their renowned price war out of the liquor segment, choosing instead to compete on promotions and exclusive brand rights, had also been a factor in encouraging the sectors growth.
Current retail competitors like European supermarket group ALDI and IGA Liquor may offer a cheaper or more convenient alternative to Woolworths and Wesfarmers, but the majority of the market share has been held by on