date:Jul 18, 2012
and name alternative is aneffective way to create good associations with the brand and build an emotional connection with consumers.
Coca-Cola also does this successfully in China, with Kekoukele delicious and happy as well as Tropicanas brand name Chunguole pure fruit happiness, he said.
However, Jiang warned that brands need to take care when choosing a Chinese brand name as the language has a large number of homophones.
Given the population and demand, if brands can successfully localise