date:May 04, 2014
ts superb muscle-building and satiety benefits, said Peter Schouw Andersen, business development manager for Health Performance at Arla Foods ingredients. In recent years, however, it has emerged from this niche to go mainstream. Increasing numbers of ordinary health-conscious consumers are now demanding food and beverage products that help them stay fit, toned and looking and feeling good but which are convenient to integrate into their everyday lives.
The key to tapping into this growth oppo