date:May 04, 2014
Light Summer Brew and the Splash design packaging will receive full marketing support, including English- and Spanish-language TV advertising, out-of-home advertising, digital marketing, social media, retail merchandising, special events and public relations. Beer drinkers wanting in on the action should use #LiveSummer, and keep an eye out for Coors Light and Coors Light Summer Brew popping up with refreshing experiences at the hottest summer events.