Kraft c.e.o. still tepid on food/beverage demand
date:May 04, 2014
nefits were offset by lower volume/mix and the timing of marketing expenses versus the prior year.

Mr. Vernon was cautious but directionally positive in his assessment of the quarterly results.

We continued to make steady progress during the first quarter of this year, he said. We still have more work to do, but were confident that our focus on brand renovation, marketing excellence and total cost management will drive the profitable growth that both we and our shareholders expect.

Breaking d
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