date:May 04, 2014
ering innovation and renovation in response to this growth trend. We launched P-3 in quarter one, protein power packs that bring together Krafts Holy Trinity Oscar Mayers Selects meat, Kraft natural cheese and Planters nuts. P-3 is bringing buyers to the Oscar Mayer franchise; new ones, like millennials, as it extends the brand into the wholesome protein snacking area. It is early days, but as P-3 continues to build trial in market, were encouraged in that were seeing it successfully source vol