date:Apr 30, 2014
within product categories is considered, this equates to a reduction of 253 million units of alcohol.
This represents a quarter of the billion unit reduction that signatories have committed to achieving over the four years to end 2015.
Henry Ashworth, Portman Group Chief Executive and Chair of the Responsibility Deal Alcohol Network, said:
It is good news that producers and retailers have already removed 253 million units of alcohol from the UK market and are on track to remove 1 billion uni