date:Apr 30, 2014
ith the range generating sales of over 18.5m in 2013, continuing to allow the brand to secure the majority share of the market.
Alessandra Salvo, Ben Jerrys Brand Manager, said:
Ben Jerrys Core has been a real success to date, showing fantastic value sales and consumer demand for our innovative ice cream offering shows no sign of abating.
By launching a brand new variant in 2014 were looking to drive even more value into the 172m Luxury Dessert Ice Cream market by enticing our existing fans