date:Apr 30, 2014
is not only taking place withinthe classic flavors: the market is also being driven forward by innovativecombinations such as Energy plus juice. In 2013, year on year figures showedgrowth of more than 20%. The Energy plus flavor sector also saw an increaseof 7% versus 2012.
Consumers are always looking for new and innovative flavors as an alternative toclassic energy drinks. Todays trends involve more and more crossover productsthat blend energy drinks with other segments from the food and beve