date:Apr 29, 2014
ducers, expanding the product mix offerings.
The large number of beverage alcohol products continued to squeeze distribution channels, and many small- and medium-sized wineries looked to direct-to-consumer sales through tasting rooms, wine clubs, online marketing and other direct sales channels, using social media and other digital communications to reach out to consumers.
Brick and mortar retail outlets selling wine continued to increase, expanding by 62,000 locations over the last five years