date:Apr 29, 2014
ver the years, stated Kristin Patrick, global chief marketing officer at PepsiCo Global Beverages Group.
With that said, it should also be noted that this capsule collection of Live for Now was a spin-off of the soccer project called The Art of Football, as WWD pointed out. During The Art of Football project, Pepsi partnered six professional, international soccer players with artists that included such names as Hattie Stewart, Jaz, Ricardo Akn, Zosen and Ever. The soccer players and artists wer