date:Apr 29, 2014
Pepsi is collaborating with fashion and technology brands that include: Bang Olufsen, Original Penguin by Munsingwear, Shut, Gents, Goodlife and Del Toro to launch a Live for Now capsule collection on May 21 at 15 select Bloomingdale's doors and e-commerce sites.
Yes, this is Pepsi the beverage brand venturing into Bloomingdale's. So, what can we expect?
First of all, the only guideline Pepsi really had for the designers, according to WWD, was that all pieces of the collection had to display