date:Apr 29, 2014
ial flavours have proved to be popular hence our retaining both variants but consumer feedback over the past 15 months has shown Dead Crow to be a striking, distinctive, memorable and highly compelling brand proposition.
We have, therefore, taken the decision at this stage to move forward with Dead Crow as the brand name which will unite and align the projected family of spirit-flavoured variants in our speers portfolio, rather than launch a series of individual brands.
It has also given us