date:Apr 29, 2014
arket.
With the arrival of bourbon-flavoured Dead Crow and rum-flavoured Cuvana we brought new flavours and a new dimension to this emerging category and a series of me toos followed in our wake.
A year down track, spirit-flavoured beers have emerged as a clearly defined speers sub-category worth 123 million in annual sales across the on-trade and take home markets.
In the take home sector sales have almost doubled (+92%) in the past 12 months to reach 28.1 million, and we expect to see growt