date:Apr 29, 2014
onsorship and partnership opportunities, and plans are in the pipeline for an on-pack promotion later in the year.
Explaining the decision to forgo the Cuvana brand name and develop a portfolio of speers under the Dead Crow brand, Mark Hopper, head of innovation and development at SHS Drinks, said:
Speers is a new sector of the beer category which really took off big time last year.
Until we launched Dead Crow and Cuvana in January 2013, there were only two tequila-flavoured beers on the UK m