date:Apr 29, 2014
f both neck and waist labels red for bourbon and blue for rum provides further differentiation ensuring the two lines can be easily distinguished on-shelf.
The roll-out of the re-branding and new pack design is being supported with a new marketing campaign which reinforces the brands individual and idiosyncratic style.
Highlights will include sampling, trial-driving and digital/social media activity plus outdoor poster advertising and consumer PR initiatives.
SHS Drinks is also exploring sp