Simple innovation winning at Burger King
date:Apr 29, 2014
March to include breakfast items.

This allowed us to drive traffic during the morning day part, which we view as a major opportunity to increase restaurant sales and ultimately improve restaurant profitability, Mr. Macedo said. We continue to believe that a balanced marketing approach with refreshed value options in all layers of the menu is an effective strategy that will continue to help us improve upon and deliver positive comparable sales growth in the U.S. and Canada.

Net income for the f
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