Simple innovation winning at Burger King
date:Apr 29, 2014
incremental training and higher franchisee profitability.

During the first quarter, global comparable sales increased 2% during the quarter, and system sales grew 6.9%, reflecting growth across the companys four regions. In the United States and Canada, comparable sales climbed 0.1%.

Weve had this strategy in place for almost one year now, and we believe consistency in menu and promotional activity is helping drive our improved performance, said Alex Macedo, president of the North America regi
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