date:Apr 29, 2014
Customers wont soon see wacky new ingredients debuting at Burger King. The fast-food chains strategy of operational simplicity and fewer, bigger launches continues to improve traffic trends for the brand, even during a harsh winter in U.S. markets.
We introduced four new menu items during the quarter, all of which were designed to provide our guests with fresh new tastes without adding operational complexity to our kitchen, said Daniel Schwartz, chief executive officer of Burger King Worldwide,