Argentinian frosts make for complicated 2014 lemon season
date:Apr 28, 2014
Most grower-exporters from Argentina have declared serious damage due to the frost their plantations suffered last year. The losses (reduction in production) are estimated from 42% to 55% in the plantations, therefore all players in the lemon market are going to face a very complicated season.

The current scenario will cause the dilemma of two sales strategies: supply to new markets/customers who probably would pay more or supply current markets/customers to strengthen former partnerships.

Str
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