date:Apr 28, 2014
the Netherlands, France, Spain, Ireland and Belgium. This was only partly offset by lower volume in the UK, Italy and Switzerland. Excluding the impact of excise destocking in France, group beer volume was broadly in line with last year. The benefit of higher marketing investments to drive brand development, innovation and improved outlet execution drove market share gains in the Netherlands, France, Spain, Ireland and Portugal. Volume was lower in the UK largely due to the timing of Easter and