date:Apr 28, 2014
official beer and cider of The Open Championship at Royal Liverpool was announced earlier this year and the launch of the on-pack promotion marks the first opportunity to bring both this, and our Wimbledon partnership, to life for consumers.
These events bolster Stella Artois roster of partnerships which also includes the Cannes Film Festival and the Kentucky Derby.
As well as this on-pack promotion, the brands sponsorships will be supported with a fully integrated campaign including media, d