Carlsberg Unveils Seth & Riley’s Garage Campaign
date:Apr 28, 2014
this notion with surprising and witty results, alongside an irreverent, confident and somewhat nonchalant approach.

Seth Rileys Garage has already enjoyed a successful launch in Finland where the brand performed well on consumers trying it, differentiation and uniqueness amongst the target audience.

This is Carlsberg Groups first step into the hard drinks category which originated in the USA in 1999 and is now worth $1 billion per annum.

Olga Lee continues: We have identified a market oppor
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