date:Apr 28, 2014
ustic appearance clearly differentiate it from its competitors.
The campaign uses the tagline Kind of genius. Kind of, and the centrepiece of the communication will be a series of social films developed by Duval Guillaume.
Olga Lee, senior innovation project manager at Carlsberg Group, says: At the heart of the campaign is the notion that the mind is ready to find something when it is relaxed so everything starts with an empty garage. The social films and all marketing communication play into