date:Apr 28, 2014
Carlsberg Group is launching a new marketing campaign for its sideways step into the hard drinks sector with Seth Rileys Garage. The campaign for SRs Garage will be launched online globally, and be shown on TV in ten countries including Canada, Russia and Denmark.
The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and r