Rewards program generates buzz at Dunkin'
date:Apr 28, 2014
-year to fully understand its impact, but he did offer a few details.

We have set a target of 2.5 million members by the end of the year, he said. We developed this call based on our own internal projections, and by analyzing what other loyalty programs have accomplished. Reaching our year-end target will mean that our loyalty program has grown faster in the first 10 months than the programs of anyone else in our space. We will have accomplished this with significantly fewer outlets than the ro
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