date:Apr 28, 2014
Severe weather in the regions of the country where most of Dunkin Donuts restaurants are located adversely affected first-quarter results, but company executives perked up when discussing the companys new rewards program during an April 24 conference call with analysts.
The program, coined DD Perks, launched Jan. 27. Guests enrolled in the program earn points for every dollar spent at Dunkin restaurants.
The roll-out has gone incredibly smooth, from the technology backbone, to the operations i