date:Apr 28, 2014
Starbucks customers may soon be able to order merlots instead of mochas.
Part of the coffee chains increased focus on afternoon and evening business includes the launch of wine and beer selections in some of its stores. Starbucks Corp. tested its evening program, which also includes a menu of small plates and desserts, over the past few years in several markets and found the addition of alcoholic beverages helped drive a meaningful increase in sales during the day part.
Based on these results,