date:Apr 25, 2014
The Socialbakers study also shows that Lidl is the European food retailer with the greatest number of interactions, and replies to the highest number of posts on Facebook. Socialbakers' complete evaluation will be made available via their blog on Wednesday 23rd April.
Lidl UK launched onto Facebook in March 2011 and quickly built up a loyal fan base. By January 2013, Lidl UK had 250,000 Facebook fans and by November 2013 this figure had risen to half a million fans. Today, Lidl UK has over 600,