date:Apr 25, 2014
On 27th February, Lidl reached the milestone of 10 million fans on Facebook as verified in the study Lidl Now #1 European Food Retailer on Facebook recently published by the social media monitoring agency Socialbakers.
Lidl began its international social media activities in September 2011 in 7 pilot countries (UK, Spain, Ireland, Holland, Croatia, Romania and Finland). Lidl Germany had already previously set up the company's first Facebook page.
Gradually the remaining countries became acti