date:Apr 25, 2014
Dove Body Wash bottles will contain at a minimum 15% less plastic as a result of a newly developed packaging technology launched by Unilever today. Unilever intends to widen the availability of this technology to be used more broadly across the industry.
Newly developed MuCell Technology will first feature in Dove Body Wash bottles in Europe
The new technology represents another substantial contribution to the target set out in the Unilever Sustainable Living Plan to halve waste footprint by 2