date:Apr 25, 2014
e Gauyet said:
The Thai Taste brand has played a key role in driving consumer interest for Thai cuisine in the UK and we feel the new packaging for these core lines was essential in order to keep momentum and drive further awareness and growth.
The sleek pouches not only retain the brands authentic character and provide better on-shelf stand out, but they are also easier for consumers to use at home and retailers to manage on-shelf.
Most importantly, by reducing packaging we are making the br