date:Apr 25, 2014
can format to the convenience channel following research which identified a new growth opportunity for a smaller pack size than the standard six pack.
The Vimto Original four-pack will be introduced to Co-op, Spar James Hall and Spar Appleby Westwood throughout the UK from April onwards, with further national listings set to feature the new format range in the coming months.
Clare added: We are all well aware that consumer shopping habits have changed in recent years due to the economic climat