Amstel Introduces Limited Release Radler
date:Apr 25, 2014
nds, commanding a premium price and reaching up to 17% share of the mother brand volume. We are excited to introduce U.S. consumers to the premium taste of Amstel Radler.

Independent taste tests show that Amstel Radler generates a positive response among consumers. Asberg added, Consumers prefer Amstel Radler above beer for its refreshing taste. They also commented on the products versatility and consider Amstel Radler appropriate for a wide variety of occasions, including after sports, brunch
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