date:Apr 25, 2014
arter.
Top U.S. rival McDonald's Corp, which has been doubling down on breakfast and coffee, said this week that sales at U.S. restaurants open at least 13 months fell a steeper-than-expected 1.7 percent in the first quarter.
McDonald's reported a 3 percent rise in prices in its latest quarter, as the hamburger chain attempted to recoup higher costs for beef and other meats. But traffic fell in the quarter, suggesting possible push-back from customers, many of whom are feeling the squeeze of s