date:Apr 25, 2014
rnings in eastern Europe.
Heineken, like brewing rivals, has sought to increase its emerging market presence to tap higher growth, while hiking prices in developed markets. It bought the brewing operations of Mexico's Femsa in 2010 and took full control of Asia Pacific Breweries (APB) in 2012.
About 60 percent of operating profit now comes from emerging markets, on a par with rival Anheuser-Busch InBev ABI.BR, from 40 percent in 2007, although emerging markets are less reliable growth engines,