Banabay breaks into tough New Zealand market
date:Apr 24, 2014
taste of BanaBay bananas. Once displayed on the shelves alongside other banana brands, shoppers voted with their baskets and reached for the BanaBay bananas in preference to the other alternatives, confirming Countdowns decision to stock the new brand.

Maintaining a clear line of communication with the customer while being flexible and responsive, BanaBay was able to turn a trial into an ongoing contract which encompassed competitive pricing alongside consistent quality and continuity of suppl
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