date:Apr 24, 2014
(Freshuelva), Alberto Garrocho, points out that the campaign is a mess, much worse than last year. As a result of prices hitting rock bottom, many producers are finishing the campaign early to save on labour and harvesting costs, says Garrocho.
The price paid at origin barely reaches 0.30 Euro per kilo, well below production costs, adds Garrocho. We need to avoid marketing fruit below our production costs because it would entail the ruin of our businesses. A small percentage of the fruit that i