date:Apr 24, 2014
rs to reach out for the pack. Moreover, the shape of the packaging ensures good stackability and offers ideal protection of the products. A corner poster in the shape of a beer boot, which conspicuously links the themes of football and beer, acts as an eye-catching placement, making it clearly visible from a distance.
The separate placement of products for special occasions is also appreciated by shoppers. About 50 % of customers favour occasion-based themed placements that turn the focus on se