date:Apr 24, 2014
were created in collaboration with the STI Group. The promotional pack will be available as a limited edition pack in retail from the end of April onwards. The feedback from retail so far has been so positive that Paulaner has already scored the first goal with this winning combination of Weibier and football beer boot, robust packaging and the football World Cup.
The packaging with a punched-out window provides a view of the Paulaner football beer boot; the integrated handle encourages shoppe