date:Apr 24, 2014
The 5+1 World Cup pack from Paulaner offers football fans a hassle-free, all-inclusive package, be it for public viewing or for a cozy sit-down with friends. In addition to the five Paulaner Hefe-Weibier (wheat beer), the promotional pack also includes a Paulaner football beer boot with proper glass cleats. The patented novelty with sophisticated detailing, the first of its kind in the world, has the potential to become a cult object.
The promotional pack and the accompanying display placement