date:Apr 24, 2014
it is our strongest, one of our strongest day parts clearly.
Value represents another focus in McDonalds menu plans. Last year, the chain introduced the Dollar Menu More, a revamp of its previous dollar menu with more variety and higher price points. The new value platform has performed to expectations, but Mr. Thompson said the chain hasnt seen any dramatic change to the usage of the new dollar menu.
Dollar Menu More, as a per cent of total day sales, seems to be relatively in line with ou