date:Apr 24, 2014
The Waffle Taco hasnt wavered McDonalds Corp.s confidence in its own breakfast platform. Despite a heated marketing battle with Taco Bell following the Mexican fast-food chains March roll-out of the morning meal, McDonalds said it has seen no impact on its sales since the launch.
We have had some of our major competitors that have made runs at breakfast, and it seems every year there is someone new that is making a run and none of them have really stopped their focus on breakfast, said Don Thom