Nestlé’s Nespresso Will Lift Obstacles To French Knockoff
date:Apr 23, 2014
n 2010, and analysts including Von Arx have said Nespressos high penetration in established markets like France, along with the copycats, have damped growth.

Since early 2010, competitive pressure has been mounting continuously, von Arx said in a November note. About 15% of capsules used in Nespresso machines in France in 2012 werent made by Nestle, according to the regulator.

Nespressos share of single-serve coffee machines purchased across Western Europe declined to 27.8% last year from 33.8
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