Nestlé’s Nespresso Will Lift Obstacles To French Knockoff
date:Apr 23, 2014
tement. Shona Inglis, a Mondelez spokeswoman, declined to comment.

France is the source of more than a quarter of Nespressos worldwide sales, according to the regulator. The brand accounts for about 4% of Vevey, Switzerland-based Nestles 92 billion francs ($105 billion) in sales, Andreas von Arx, an analyst at Helvea, has estimated.

High Penetration

Almost three-quarters of all espresso machines sold in France carry the Nespresso brand, the regulator said. The first knockoffs entered France i
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