date:Apr 23, 2014
ic cartons in the soup, broth, gravy, and sauce categories, proving in the process that private label need not follow brands in either innovation or technology.
Aseptic packaging has transformed broth from a private label laggard into a customer brand growth engine, with 70% of broth now packaged in cartons as cans continue to slowly decline, he said.
First, we believe that other segments of the soup, broth, gravy, and sauce categories will follow a growth trajectory of broth into cartons, Mr.