date:Apr 23, 2014
McDonald's Corp is getting back to basics after a string of disappointing quarterly results in its home market of the United States, which accounts for 30 percent of overall revenue.
The fast-food giant has reported roughly two years of turbulent sales at established U.S. restaurants due to sluggish economic growth, stiffer competition and internal missteps that have complicated menus and slowed service.
Adding to the pressure, higher costs for beef, chicken and labor are squeezing profits bec