date:Jul 18, 2012
ercent follower growth on Twitter since January.
McDonalds replies to follower tweets faster than any other chain (29 minutes). Burger King takes more than two days to reply to fan tweets.
In-N-Out has very little social media presence overall and rarely interacts with fans and followers on Facebook or Twitter, however its few posts have seen cult-like engagement from fans, resulting in the highest overall engagement score of 54.
Chipotle uses Twitter as a conversational tool to connect wi