date:Apr 22, 2014
ular Fair Trade Month campaign was supported by over 60 brands garnering over 700 million impressions and generating retail activity across North America.
Consumer awareness of the Fair Trade Certified label increased to 55% of the U.S. population, according to a recent study from NMI (Natural Marketing Institute). A similar study found that the Fair Trade Certified label is the most recognised Fair Trade label in Canada.
Hitting one billion pounds is a monumental achievement for Fair Trade US